© BLOOMBERG BUSINESSWEEK. Photographer Ian Allen.

© BLOOMBERG BUSINESSWEEK. Photographer Ian Allen.

 

How an Oregon State chemist’s discovery of a new blue pigment inspired an exciting quest for the “holy grail” of color. A radio interview on the story below:

Is a Giant Purple Nipple the Digital Nose of the Future?

A feature on the growing market for “digital olfaction,” or tech startups attempting to recreate the way that our nose and brain recognizes odors. (August 2021)