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Zach Schonbrun
Writing
Bio
The Performance Cortex
Contact
Zach Schonbrun
Writing
Bio
The Performance Cortex
Contact
Writing
Bio
The Performance Cortex
Contact

NYT Business Coverage

Media / Advertising

  • Tarnished by Charlottesville, Tiki Torch Company Tries to Move On
  • Small Brewers See Conflict in Review Site
  • Celebrity Endorsers Turn Political, and Keep Their Deals
  • Will Pitch Across Gender Lines Bring a Condom Maker Profit or Pain? 
  • Rick Ross Documentary Video Doubles as an Ad for Checker's
  • Brands Start Planning for Unexpected Trump Criticism 
  • Paul Newman Who? Salad Dressing Company Adjusts to Reach Millennials 
  • Trying to Disrupt the Auto Industry with The Onion's Help 
  • Nationwide’s Enduring Slogan Still Distinguishes the Brand 
  • U.S. Soccer's Rebranding Gets an Assist From Virtual Reality 
  • Beer Ads That Portray Women as Empowered Consumers, Not Eye Candy 

Retail/Travel

  • Fanatics, Maker of Sports Apparel, Thrives by Seizing the Moment
  • Nintendo's New Console May Feed Your Nostalgia, if You Can Get One 
  • For Some Flight Attendants, Shtick Comes With the Safety Spiel 
  • Helping Fliers Avoid Change Fees (for a Modest Fee) 
  • JetBlue's Airport Farm Adds a Touch of Green to J.F.K. 

 

 

 

© Zach Schonbrun