Zach Schonbrun's Kindle Single, selected as one of the Best Kindle Singles of 2015, inspects the rise, fall, and current relaunch of one of the most fascinating American brands of the 1990s, And1.  With "One Great Shoe", Schonbrun peels back the curtain on "sneakerhead" culture, this country's haywire enthrallment with basketball shoes, and how a company like And1 can hope to compete again in a $4.5 billion industry.